Regardless of your business size, situations are likely to arise when you need to manage and coordinate projects with other contractors or teams of employees. Sites like Upwork can help you source the perfect writers for your posts. If you have some extra money in your budget, think about hiring a freelance writer to help fill out the editorial calendar. Creating a social media strategy is a great way to take see a bird’s eye view of where you are and ensure all of your efforts are very intentional and effective. Start off by having a presence on only 1 or two and then add more if it makes sense. Think about who your audience is and what channels they are likely to use.

There are so many social networks out there it can be easy to get overwhelmed. It’s better to publish fewer, high-quality pieces that your audience will find super valuable.) (Pro tip: You don’t have to publish content every day. Not sure where to get started? Content Marketing Institute offers some great tools, tips, and a free template. Ensure you’re creating content on a consistent basis by scheduling it all in a calendar. That’s why organizing your efforts is so important.

As a small business owner, you likely don’t have hours to spend on content strategy, creation, and circulation. Organize Your Content Marketing EffortsĮffective content marketing makes it easier for prospective clients to find you and trust you.

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